LADY & THE FLOOFS
A FARM-TO-TABLE STORY ABOUT GROWING UP
meet the lady
In a little brown house in the deep dark woods, just far enough from the big city, lives The Lady, a wise and witchy caretaker of Floofs. She’s Mary Poppins, Mrs. Doubtfire and The Cat in the Hat meet the Berenstain Bears. Sassy, bohemian and a little bit British, she’s got style, chutzpah and a green thumb.
fLOOFS are
creatures with many needs. The Lady’s stories and food play experiments encourage the Floofs to discover the magic in this sometimes scary, wonderful world—if only they try things.
Lady & the floofs is the brainchild of writer, artist and performer, Drew Isserlis Kramer.
Her work focuses on food, family & faith.
a cross platform strategy
Across the physical and digital world, The Lady speaks to parents and children about the struggles of growing up.
The Lady is writing an illustrated book series about a bohemian Brit that cares for her Floofs and teaches them about life with childhood-inspired stories told with lyrical rhyme, humor and a snack. Find them on Amazon.
01
in print
The Lady is also an award-winning essayist, contributing freelance content on food, family and faith.
02
In Person
Her infamous storytimes amuse, but also challenge the Floofs through process art experiments with sometimes-scary food.
03
Online
On YouTube, The Lady is building a library of her Farm-to-Table Storytimes so someone can read to the children when the grown ups can’t.
quirky SUBURBAN Mom content
ask anything
Have a big idea? Want to pick my brain? Tell me something good!